[{"id":272006971556,"handle":"accessories","updated_at":"2026-06-03T06:10:24-05:00","published_at":"2021-06-16T15:49:30-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Accessories","body_html":""},{"id":270872379556,"handle":"apparel","title":"Apparel","updated_at":"2026-06-03T06:10:24-05:00","body_html":"","published_at":"2021-06-03T11:23:28-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Apparel"}],"published_scope":"global"},{"id":271488483492,"handle":"collabs","updated_at":"2026-06-03T06:10:24-05:00","published_at":"2021-06-10T11:27:56-05:00","sort_order":"manual","template_suffix":"collection-landing","published_scope":"global","title":"Collabs","body_html":""},{"id":485278580900,"handle":"excluding-yeti-james-avery-and-groceries","title":"Excluding YETI, James Avery, and Groceries","updated_at":"2026-06-03T06:10:24-05:00","body_html":"","published_at":"2023-09-14T16:44:41-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"YETI"},{"column":"title","relation":"not_contains","condition":"James Avery"},{"column":"title","relation":"not_contains","condition":"Single Bottle"},{"column":"title","relation":"not_contains","condition":"WhataPack"},{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"web"},{"id":648572633451,"handle":"fan-favorites","title":"Fan Favorites","updated_at":"2026-06-03T06:10:24-05:00","body_html":"","published_at":"2026-04-07T09:20:10-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"not_equals","condition":"NoDiscount"},{"column":"tag","relation":"not_equals","condition":"Groceries"},{"column":"vendor","relation":"not_equals","condition":"James Avery"},{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"web"},{"id":271487860900,"handle":"hats","updated_at":"2026-06-03T06:10:24-05:00","published_at":"2021-06-10T11:12:01-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hats","body_html":"\u003cp\u003eOfficial Whataburger Hats — for those who love the #1 with Cheese, No Onions, and a Sweet Tea. Whether you're a die-hard fan repping your order or just here for the vibes, these hats were made for you.\u003c\/p\u003e\u003cp\u003eThe best part? They're \u003cstrong\u003eOne Size Fits Y'all\u003c\/strong\u003e — because Whataburger is for everybody, and so are these lids. From the drive-thru to the tailgate, wear your love for Whataburger loud and proud.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOfficial Whataburger licensed merchandise\u003c\/li\u003e\n\u003cli\u003eOne size fits y'all — adjustable fit for all head sizes\u003c\/li\u003e\n\u003cli\u003eExclusive collabs with Staunch, True Brvnd, and more\u003c\/li\u003e\n\u003cli\u003eLimited-edition drops and fan-favorite styles\u003c\/li\u003e\n\u003cli\u003ePerfect for gifting or keeping for yourself (we won't judge)\u003c\/li\u003e\n\u003c\/ul\u003e"},{"id":645860819307,"handle":"rodeo-looks","updated_at":"2026-06-03T06:10:24-05:00","published_at":"2026-01-28T10:54:05-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Rodeo Looks","body_html":"\u003cp\u003eLasso up rodeo ready looks from Whataburger! Featuring limited-edition collabs with Wrangler, Sendero, and Texas Standard!\u003c\/p\u003e"},{"id":640622887275,"handle":"sendero-provisions","updated_at":"2026-06-03T06:10:24-05:00","published_at":"2025-09-25T06:59:38-05:00","sort_order":"manual","template_suffix":"special-collection","published_scope":"global","title":"Sendero Provisions","body_html":"\u003cp\u003eLimited-edition styles from Sendero Provisions x Whataburger\u003c\/p\u003e","image":{"created_at":"2025-09-18T10:52:08-05:00","alt":"A vintage booth in a grassy field displays the Whataburger x Sendero Limited-Edition Collection with apparel, hats, a boombox, and Whataburger food on orange trays.","width":3000,"height":1001,"src":"\/\/shop.whataburger.com\/cdn\/shop\/collections\/2560x1067_HERO_SHOT_HORSE_COIN_02879.jpg?v=1758801617"}},{"id":283342766244,"handle":"stocking-stuffers","title":"Stocking Stuffers","updated_at":"2026-06-03T06:10:24-05:00","body_html":"","published_at":"2023-12-05T23:00:53-06:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"StockingStuffer"},{"column":"tag","relation":"equals","condition":"StockingStuffers"}],"published_scope":"global"}]
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Introducing the limited-edition Sendero x Whataburger collab. Welcome to the 75th Annual Burger Ropin’ Contest. Fastest clean run wins. Clock stops when your tray is empty. Extra marks for triple meat, chocolate shakes, and large french fries. Penalties for stealin’ the table tents, pullin’ the tomatoes off your burger, and not gettin’ all the trash in the bin. Best of luck to ya.
