[{"id":270872379556,"handle":"apparel","title":"Apparel","updated_at":"2026-06-24T23:06:57-05:00","body_html":"","published_at":"2021-06-03T11:23:28-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Apparel"}],"published_scope":"global"},{"id":271488483492,"handle":"collabs","updated_at":"2026-06-24T23:06:57-05:00","published_at":"2021-06-10T11:27:56-05:00","sort_order":"manual","template_suffix":"collection-landing","published_scope":"global","title":"Collabs","body_html":""},{"id":287425495204,"handle":"easter","updated_at":"2026-06-24T14:17:22-05:00","published_at":"2022-04-05T13:21:49-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Easter Basket","body_html":""},{"id":485278580900,"handle":"excluding-yeti-james-avery-and-groceries","title":"Excluding YETI, James Avery, and Groceries","updated_at":"2026-06-24T23:11:01-05:00","body_html":"","published_at":"2023-09-14T16:44:41-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"YETI"},{"column":"title","relation":"not_contains","condition":"James Avery"},{"column":"title","relation":"not_contains","condition":"Single Bottle"},{"column":"title","relation":"not_contains","condition":"WhataPack"},{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"web"},{"id":648572633451,"handle":"fan-favorites","title":"Fan Favorites","updated_at":"2026-06-24T23:11:01-05:00","body_html":"","published_at":"2026-04-07T09:20:10-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"not_equals","condition":"NoDiscount"},{"column":"tag","relation":"not_equals","condition":"Groceries"},{"column":"vendor","relation":"not_equals","condition":"James Avery"},{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"web"},{"id":289701363876,"handle":"fathers-day","updated_at":"2026-06-24T23:06:57-05:00","published_at":"2023-05-11T14:21:28-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Father's Day","body_html":"\u003cp\u003eThis Father's Day, show Dad some love with gear that speaks his language — bold, iconic, and unmistakably Whataburger.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrinkware\u003c\/strong\u003e — Keep his coffee hot and his Whataburger pride hotter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApparel\u003c\/strong\u003e — Tees and hats built for the dad who knows what's good\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGifts \u0026amp; Collectibles\u003c\/strong\u003e — Limited-edition finds he won't see coming\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether he's a WhataDad through and through or just discovering the legend, these gifts are guaranteed to land. Shop the collection and make his day as amazing as a #1 with jalapeños.\u003c\/p\u003e"},{"id":271487860900,"handle":"hats","updated_at":"2026-06-24T23:06:57-05:00","published_at":"2021-06-10T11:12:01-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hats","body_html":"\u003cp\u003eOfficial Whataburger Hats — for those who love the #1 with Cheese, No Onions, and a Sweet Tea. Whether you're a die-hard fan repping your order or just here for the vibes, these hats were made for you.\u003c\/p\u003e\u003cp\u003eThe best part? They're \u003cstrong\u003eOne Size Fits Y'all\u003c\/strong\u003e — because Whataburger is for everybody, and so are these lids. 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A new collaboration.","published_at":"2024-04-15T22:10:07-05:00","sort_order":"manual","template_suffix":"special-collection","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"True Brvnd"}],"published_scope":"global","image":{"created_at":"2024-04-15T22:32:45-05:00","alt":"View stack of Whata True Brvnd Hats. Reads No Cap Whataburger x True Brvnd is back.","width":3000,"height":1001,"src":"\/\/shop.whataburger.com\/cdn\/shop\/collections\/WBHQ24-Retail-Hero-TrueBrvnd-3000x1000.jpg?v=1731083961"}}]
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Whataburger x True Brvnd® collaboration hat featuring a black bill and white crown. Bold 3D script embroidery celebrates this exclusive partnership between two iconic brands. Adjustable snapback enclosure.
