[{"id":272006971556,"handle":"accessories","updated_at":"2026-02-05T06:11:04-06:00","published_at":"2021-06-16T15:49:30-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Accessories","body_html":""},{"id":270872379556,"handle":"apparel","title":"Apparel","updated_at":"2026-02-05T19:31:19-06:00","body_html":"","published_at":"2021-06-03T11:23:28-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Apparel"}],"published_scope":"global"},{"id":271488483492,"handle":"collabs","updated_at":"2026-02-05T06:11:04-06:00","published_at":"2021-06-10T11:27:56-05:00","sort_order":"manual","template_suffix":"collection-landing","published_scope":"global","title":"Collabs","body_html":""},{"id":485278580900,"handle":"excluding-yeti-james-avery-and-groceries","title":"Excluding YETI, James Avery, and Groceries","updated_at":"2026-02-05T06:11:04-06:00","body_html":"","published_at":"2023-09-14T16:44:41-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"YETI"},{"column":"title","relation":"not_contains","condition":"James Avery"},{"column":"title","relation":"not_contains","condition":"Single Bottle"},{"column":"title","relation":"not_contains","condition":"WhataPack"},{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"web"},{"id":271487860900,"handle":"hats","updated_at":"2026-02-05T06:11:04-06:00","published_at":"2021-06-10T11:12:01-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Hats","body_html":"\u003cp\u003eOfficial Whataburger Hats for those who love the #1 with Cheese, No Onions, and a Sweet Tea\u003c\/p\u003e"},{"id":645860819307,"handle":"rodeo-looks","updated_at":"2026-02-05T19:25:06-06:00","published_at":"2026-01-28T10:54:05-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Rodeo Looks","body_html":"\u003cp\u003eLasso up rodeo ready looks from Whataburger! Featuring limited-edition collabs with Wrangler, Sendero, and Texas Standard!\u003c\/p\u003e"},{"id":640622887275,"handle":"sendero-provisions","updated_at":"2026-02-05T06:11:04-06:00","published_at":"2025-09-25T06:59:38-05:00","sort_order":"manual","template_suffix":"special-collection","published_scope":"global","title":"Sendero Provisions","body_html":"\u003cp\u003eLimited-edition styles from Sendero Provisions x Whataburger\u003c\/p\u003e","image":{"created_at":"2025-09-18T10:52:08-05:00","alt":"A vintage booth in a grassy field displays the Whataburger x Sendero Limited-Edition Collection with apparel, hats, a boombox, and Whataburger food on orange trays.","width":3000,"height":1001,"src":"\/\/shop.whataburger.com\/cdn\/shop\/collections\/2560x1067_HERO_SHOT_HORSE_COIN_02879.jpg?v=1758801617"}},{"id":283342766244,"handle":"stocking-stuffers","title":"Stocking Stuffers","updated_at":"2026-02-05T06:11:04-06:00","body_html":"","published_at":"2023-12-05T23:00:53-06:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"StockingStuffer"},{"column":"tag","relation":"equals","condition":"StockingStuffers"}],"published_scope":"global"}]
Introducing the limited-edition Sendero x Whataburger collab. Welcome to the 75th Annual Burger Ropin’ Contest. Fastest clean run wins. Clock stops when your tray is empty. Extra marks for triple meat, chocolate shakes, and large french fries. Penalties for stealin’ the table tents, pullin’ the tomatoes off your burger, and not gettin’ all the trash in the bin. Best of luck to ya.
