[{"id":270872379556,"handle":"apparel","title":"Apparel","updated_at":"2026-02-05T19:31:19-06:00","body_html":"","published_at":"2021-06-03T11:23:28-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Apparel"}],"published_scope":"global"},{"id":271488483492,"handle":"collabs","updated_at":"2026-02-05T06:11:04-06:00","published_at":"2021-06-10T11:27:56-05:00","sort_order":"manual","template_suffix":"collection-landing","published_scope":"global","title":"Collabs","body_html":""},{"id":485278580900,"handle":"excluding-yeti-james-avery-and-groceries","title":"Excluding YETI, James Avery, and Groceries","updated_at":"2026-02-05T06:11:04-06:00","body_html":"","published_at":"2023-09-14T16:44:41-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"YETI"},{"column":"title","relation":"not_contains","condition":"James Avery"},{"column":"title","relation":"not_contains","condition":"Single Bottle"},{"column":"title","relation":"not_contains","condition":"WhataPack"},{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"web"},{"id":289701363876,"handle":"fathers-day","updated_at":"2026-02-05T06:11:04-06:00","published_at":"2023-05-11T14:21:28-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Father's Day","body_html":"\u003cp\u003eThe perfect gifts for all the WhataDads!\u003c\/p\u003e"},{"id":645860819307,"handle":"rodeo-looks","updated_at":"2026-02-05T19:25:06-06:00","published_at":"2026-01-28T10:54:05-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Rodeo Looks","body_html":"\u003cp\u003eLasso up rodeo ready looks from Whataburger! Featuring limited-edition collabs with Wrangler, Sendero, and Texas Standard!\u003c\/p\u003e"},{"id":640622887275,"handle":"sendero-provisions","updated_at":"2026-02-05T06:11:04-06:00","published_at":"2025-09-25T06:59:38-05:00","sort_order":"manual","template_suffix":"special-collection","published_scope":"global","title":"Sendero Provisions","body_html":"\u003cp\u003eLimited-edition styles from Sendero Provisions x Whataburger\u003c\/p\u003e","image":{"created_at":"2025-09-18T10:52:08-05:00","alt":"A vintage booth in a grassy field displays the Whataburger x Sendero Limited-Edition Collection with apparel, hats, a boombox, and Whataburger food on orange trays.","width":3000,"height":1001,"src":"\/\/shop.whataburger.com\/cdn\/shop\/collections\/2560x1067_HERO_SHOT_HORSE_COIN_02879.jpg?v=1758801617"}},{"id":496245178532,"handle":"tops","title":"Tops","updated_at":"2026-02-05T06:11:04-06:00","body_html":"","published_at":"2024-04-05T16:23:05-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Tops"},{"column":"title","relation":"not_contains","condition":"Tee"},{"column":"title","relation":"not_contains","condition":"T-Shirt"}],"published_scope":"global"}]
Introducing the limited-edition Sendero x Whataburger collab. This one’s almost as fancy as that famous Whataburger ketchup you crave. Plus it’s got all the bold colors you need when you’ve dropped a fry covered in the good stuff and need to disguise a stain or two. The Boquillas is done up with our incredibly soft jacquard fabric, plus a bold print that’ll have folks sayin’ “What a shirt!”
